I Create Experiences
People Don't Forget.
Babirye Joan · Known as Barbie
Based in
Kampala · Uganda
I'm Babirye Joan —
known as Barbie.
My journey started in nightlife and corporate spaces — from working with brands and banks to building experiences in clubs and events.
Today, I bring ideas to life — from concept to execution — creating moments people remember, spaces people return to, and experiences that move culture.
“I don't just promote events — I create experiences.”
5+
Years Active
30+
Brands
80+
Events
Three disciplines.
One vision.
Strategy, production, and sound — delivered with the same standard of excellence and creative intention.
Growth & Digital
Marketing & Strategy
Data-driven campaigns that build brand equity and grow audiences. From strategy to execution, turning ideas into measurable results.
- Social media campaigns
- Influencer collaborations
- Digital advertising
Production & Execution
Events & Experiences
End-to-end event production, from concept to curtain call. Intimate gatherings, large-scale concerts, brand launches and everything in between.
- Concept development
- Production & execution
- Audience targeting
Sound Curation by Barbie
DJ - Music For The Room
Open format sets built for the room, not just the playlist. Reading crowds, controlling energy, and curating musical journeys that hold a space captive.
- Open format DJ
- Crowd reading & control
- Curated music experiences
Selected
Projects
Real events. Real results. A curated record of work that moved culture and drove outcomes.
400+
Attendance
150K
Reach
Sold Out
Result
EVENT
Valentines in Texas — Paradigm
Signature Nightlife Experience
Objective
Create a premium Afrobeats night that positioned Paradigm as the go-to venue for a high-energy, curated African nightlife experience in the city.
Execution
- Full digital marketing campaign across Instagram & TikTok
- Influencer seeding with 20+ lifestyle creators
- Custom event branding, décor, and production design
Result
Moments. Energy. Culture.
Nurturing the
Next Wave.
Keila Asiimwe
TEEN MISS UGANDA 2024 · Teen Miss Africa 1st Runner Up 2025
“Every young talent deserves someone who believes in their vision before the world does.”
Managing and developing young talent through branding, PR, and strategic positioning. Barbie works closely with emerging talent to build authentic personal brands that cut through noise and open real doors.
From Keila's first brand partnership to building a full public profile — every move is deliberate, every opportunity is earned.
The Management Philosophy
Visibility First
Building presence before pitching. Talent must be seen, heard, and felt before any deal is on the table.
Brand Authenticity
Crafting personal brands rooted in who the talent actually is — not who the market wants them to be.
Strategic Positioning
Securing the right partnerships, placements, and deals at the right time in the right rooms.
Let's Create Something
Extraordinary.
Whether you're planning an event, launching a campaign, or booking a DJ set — let's talk.
Direct Contact
Follow Along
Availability
Based in Kampala, Uganda. Available across East Africa and beyond.
Follow My World.
Events. Energy. Culture. Behind the scenes.
Counting down in style — 100 bottle Belaire campaign 🥂
Music For The Room — in my element at the decks 🎧
Pre-show moments with Skales before the live set at Paradigm ✨
Goddess energy. Always. 👑
Guinness Smooth activation — creating moments people remember 🖤
Paradigm gods & goddesses — production level different 🔥
Bella Zuria Africa — sip, glam, and good energy 🥂
Building experiences from concept to execution 💫
Valentines in Texas @ Paradigm Bar & Lounge 🤠❤️